Variety.com has an article up at this link looking at the strong ratings among males for WWE television on the USA Network, Sci Fi, MyNetworkTV and soon on WGN America with the forthcoming “WWE Superstars” show that begins in April. The article quotes WWE’s VP of marketing Kevin Dunn who notes that WWE is working closely with Sci Fi executives to develop a rebranding plan for the weekly ECW program.
WWE to “rebrand” ECW on Sci Fi
